Journey to CPO playbook

PLG marketing is a strategy where the product itself drives user acquisition, retention, and expansion. Instead of relying on traditional outbound marketing tactics like cold outreach or expensive ad campaigns....

Before investing time and resources, ensure your product solves a real problem and has a clear audience. Define your target audience: Who is your product for? Create user personas that outline demographics, pain points, goals, and behaviors....

To address rapidly changing consumer preferences, executive strategies are increasingly focused on offering the right range of products rather than simply trying to maximize sales volume – demanding a more nuanced and agile product approach....

A strategic prioritization framework that helps product and growth teams decide what to work on next....

API product managers are the strategists and visionaries behind APIs. Unlike traditional product managers who might focus on consumer-facing products, API product managers are more technical and developer-centric....

Explore practical strategies for positioning and pricing AI offerings, and the transformative potential of new monetization models....

PLA’s Ones to Watch is back with a fresh edition for the new year! This year, we’re once again showcasing the top product professionals making waves in the community as we head into 2025....

A data-driven scoring framework that helps product teams prioritize ideas, features, and projects based on their potential impact and effort required....

At its core, ethical AI is about designing, developing, and deploying AI systems in ways that prioritize fairness, transparency, accountability, and the overall well-being of users. It’s not just about avoiding harm but actively striving to do good....

Building data products is a cornerstone of delivering value in the digital age. In this article, discover insights into embedded analytics....

Incorporating personalization into customer experiences has become essential for brands aiming to meet and exceed revenue targets. According to recent research by Forrester and Deloitte Digital, brands that effectively use personalization strategies report a significant boost in loyalty....

Take our annual survey to shape the future of product. We'll reveal key trends in product analytics and uncover data to benchmark your salary. Take the survey....

The product metrics template provides a structured approach to tracking key performance indicators (KPIs) across user engagement, customer satisfaction, financial performance, product usage, and operations....

In this episode of The Product Ops Chronicles, hosts Graham Reed and Antonia Landi sit down with Miriam Karlin to explore why product teams—and especially product operations—need to strike the right balance between speed, stability, and focus....