Launching a new feature is exciting, but getting everyone aligned on what it is, why it matters, and how it fits into your roadmap? That's where things can get messy. 

This one-pager template is here to keep you on track. It's a concise, structured document that tells the story of your feature in a way that resonates with stakeholders, builds buy-in, and keeps your team on the same (one) page. 

It helps you articulate everything stakeholders need to know about a new feature, without writing an essay. It gives you a clear framework for capturing the feature overview, success criteria, competitive context, and how it ladders up to your company's broader strategy.

Despite the name, a one-pager doesn't have to be literally one page (especially in a digital format). What it does need to be is tight, focused, and easy to scan. The template takes care of the structure so you can focus on the substance.

Who is it for?

This template is built for product managers, product marketers, and product leaders who need to communicate the value of a new feature quickly and clearly. You might use it when:

  • Pitching a new feature to leadership or cross-functional stakeholders who need the highlights without the deep dive
  • Kicking off scoping conversations with your engineering or design teams
  • Aligning departments, from marketing to sales to customer success, on what's coming and why it matters
  • Documenting decisions so there's a single source of truth everyone can refer back to

If you're the person responsible for championing a feature from idea to launch, this template is for you.

How to use the template

The template is organized into five sections that walk you and your readers through the full picture of your feature, from a high-level overview and success criteria all the way through to competitive analysis and company alignment.

As you fill it out, keep a few things in mind: be concise, lean on data where you can, and don't underestimate the power of a good narrative. The best one-pagers don't just inform; they persuade. 

Once your feature has launched, it's worth revisiting the document to reflect any changes you've made along the way. Keeping it current means it stays useful long after launch day.

Download your one-pager template

New product features [one-pager template]
New product features [one-pager template].pdf
71 KB
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New product features [one-pager template]
New product features [one-pager template].docx
1 MB
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New product features [one-pager template]
New product features [one-pager template] A new product feature one-pager is a brief document that clearly outlines the new feature. These documents can help to gain support for, define the scope of, and tell the story of the new feature. Although called a one-pager, if distributed digitally yo…
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