Created by:
Product-Led Alliance
The best product decisions are grounded in real user insight, not assumptions. A well-designed feedback survey gives you a direct line to what your users actually think, what they're trying to achieve, and how well your product is helping them get there.
This template gives you a ready-to-use set of questions that cover the full picture, from user demographics and business goals through to satisfaction, advocacy, and open feedback.
Who is it for?
This template is for product managers and product leaders who want a consistent, repeatable way to gather user feedback at key points in the product lifecycle. It's useful both immediately after purchase (to capture first impressions) and at follow-up points further down the line, when you want to measure how user sentiment has shifted as the product has evolved.
How to use the template
Replace the [product] placeholders throughout with your product name and adapt any answer options to fit your specific user base. Send the survey shortly after purchase to establish a baseline, then repeat it a few months later to track progress. When results come in, share the findings with your team, follow up with respondents to close the loop, and use the insights to inform your next round of improvements.
Download your product feedback survey template
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