Product-led growth metrics template

In a product-led growth (PLG) model, your product is your most powerful acquisition, conversion, and retention tool. But to make the most of that, you need to know which metrics to track, what they're actually telling you, and how to act on them.

This template gives you a practical cheat sheet for defining and monitoring the PLG metrics that matter most, with goals and tactics included for each one, and a targets column to make it your own.

Who is it for?

This template is for product managers and product leaders working within a product-led growth model who want a clear, consistent way to define and track the metrics that drive their strategy. It's also a useful cross-functional reference for aligning teams around shared goals and a common understanding of what success looks like.

How to use the template

Review each metric and its definition to confirm you're measuring it consistently across your organization.

Then fill in the targets column with the specific numbers you're working toward for each metric; this turns the template from a reference guide into an active tracking tool.

Use the tactics provided as a starting point for improvement initiatives, and revisit the template regularly as your targets evolve and your PLG strategy matures.

Get your product-led growth metrics template

Product-led growth metrics

Product-led growth metrics Metrics are a system, or standard, of measurements. In this context, PLG metrics are the goals an organization is trying to achieve and uses to check its performance. They should be used as a cross-functional guiding light to galvanize different teams. This template…

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