Members-only Careers & Development The value of perception with Holly Holbrook Welcome to InnovateHER: Women in Product, PLA's newest podcast where we shine a spotlight on the incredible women leading the charge in the world of product....
Members-only Premium Win/loss email invite templates A set of email templates designed to help you secure more win/loss interviews....
Members-only Go-to-Market How to use market trend analysis to build business strategies Market trends analysis is the process of researching and assessing past and current shifts within the industry. This is in an attempt to spot patterns and notice any potential opportunities for future changes to your business strategy and growth for your organization....
Members-only Case Study "PLA has connected me with product leaders from some of the most innovative companies in the world" - Janardhana Siddhartha Saladi As a product leader, I'm always looking for ways to learn and grow. I was drawn to PLA's focus on product-led growth and the caliber of its community members....
Members-only Careers & Development The power of resumes in landing product manager roles Communication skill is among the chief skills that professionals in varying product management roles require. For example, you can say you communicated with local vendors to purchase inventory at a discount of xx %. By communicating your skills effectively, you can strengthen your resume....
Members-only Customer Success & Onboarding Map out your customer journey and become a customer-centric brand The customer journey aims to understand the point of view of the customer and how they experience an organization. They enable understanding of any pain points, how the consumer arrived at these points, and reveal opportunities for intervention....
Members-only AI & Machine Learning Apple's new updates: A goldmine for product managers Apple's latest updates have created quite the buzz in the tech world. From new hardware innovations to software enhancements, Apple's ecosystem is becoming even more robust, offering numerous opportunities for product managers to leverage these advancements....
Members-only Go-to-Market How to create a value proposition The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....
Members-only Membership content From zero to hero: Building product operations from scratch Building a product operations function from the ground up is a journey filled with unique challenges and opportunities. Bariș Ermut, Product Manager at Innential, takes us through establishing the entire product operations function....
Members-only Product Operations Can we put a price on product ops? Graham Reed and Antonia Landi are back with another exciting episode of the Product Ops Chronicles. This time, they're joined by the brilliant Lindsey Bell to dive into product operations and its pivotal role in swiftly and efficiently bringing high-quality products to market....
Members-only Customer Success & Onboarding How to address unmet customer needs We used the knowledge of people’s struggles to craft campaigns that would share the empathy we had developed with others, to build a greater emotional resonance around our brand....
Members-only Careers & Development How I got started in product Before I started my journey into product management (PM), I actively sought advice from people who were already working in this field. I started talking to people by writing them cold emails to get in touch with experienced product managers on sites like LinkedIn....
Members-only Premium Time to value (TTV) framework Help users derive value from your product as fast as possible....
Members-only Product Management Voice of the Customer: How to use VOC in marketing Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product....