The Product Management Salary Survey 2026

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

My motivation for joining PLA stemmed from a desire to connect with like-minded professionals who share a passion for product-led strategies and methodologies....

A complete guide to creating effective product documentation....

We sat down with Gabby Peralta, Product Operations Manager at Tealium, to hear all about her experience at PLA....

Come explore how product management and operations roles are changing amid a gradual job market recovery, offering optimism to those seeking new opportunities....

Today, I’m going to talk about promotions. I was lucky to get promoted three times in three years, which doesn't happen often. But career progressions can be very random....

For a product-led company, dogfooding is the act of team members personally testing the digital products they offer to customers. It involves experiencing the product's quality, anticipating potential issues, and exploring pitfalls....

Keep your customers in the loop about new product features....

The primary aim of PLG is to entice users to sign up and explore the product. Following registration, the product and growth teams lead the onboarding process to ensure users extract maximum value....

It's that time of year when we highlight the up-and-comers in product-led growth. These are the best and brightest, with potential on their side and the hard work to back it up. Think the trailblazers who are making big moves to improve the industry....

When I'm helping the students get into new projects and research, consumer behavior almost always comes to the fore. What is that we’re trying to do? How do we make that successful? How do we get the product out the door? But the next big question becomes, how do we improve product adoption?...

Over the last 25 years, I’ve had the opportunity to lead and advise companies on their planning processes. And I've seen many common challenges and patterns of success. I have simplified them into 10 key insights right here....

Gain deeper insights into your target market and tailor your efforts effectively....

You need to strike a careful balance between taking risks to innovate and create new opportunities while also managing potential downsides. The key is understanding your customers deeply so you can identify opportunities and risks and create new products that would truly benefit them....

User-centered design (UCD) and design thinking aren't mere buzzwords; they represent holistic approaches that revolve around understanding, empathizing with, and innovating for users....