Members-only Product-Led Growth How to use product-qualified leads (PQLs) to drive growth Engagement serves as a critical criterion in determining the qualification of PQLs. It encompasses the breadth, depth, and frequency of a user's interaction with the product....
Members-only Product-Led Growth The product-led growth (PLG) periodic table We’ve created an entire periodic table of PLG terms so you can effortlessly converse with industry experts on everything from user onboarding, to funnels, freemium models, and conversions....
Members-only Premium Product-led growth metrics template A practical cheat sheet for the PLG metrics that matter most....
Members-only Convince the boss | Product Operations Summit San Francisco Join us as we bring together the product ops industry's top experts to share their best practices, discuss challenges, and exchange invaluable experiences that will empower you in your role....
Members-only Go-to-Market From sales-led to product-led: The evolution of go-to-market strategies By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....
Members-only Product Operations 5 key ingredients that make great product operations When you introduce product operations, you always start with, “This is a new function.” Every company and industry has different purposes or setups in regard to product operations. This is extremely common....
Members-only AI & Machine Learning Google Bard vs. ChatGPT: Harnessing AI for product development With AI so readily available, the possibilities of how the tech can be used is being pushed to its limits with exciting results. The two big names on the block right now are Google Bard and ChatGPT, each with its own capabilities users are mastering for their own benefit....
Members-only Product Launch What is product expansion? Businesses ahead of the curve are embracing product-led growth expansion strategies to capture new market opportunities, establish a competitive edge, and secure a sustainable future....
Members-only Premium Metrics writing framework Build better product metrics from the ground up with this structured framework....
Members-only Product-Led Growth How to use and measure product growth loops Product-led growth also doesn’t imply some kind of hierarchy between product and x. So it doesn't mean that product is the boss of design or support. From everything down to your internal documents, sales collateral has some kind of impact on how customers derive value from your product....
Members-only SaaS The ultimate SaaS onboarding guide Successful onboarding of customers to your SaaS product is essential in a number of ways. Successful onboarding is dependent on a number of factors, namely: the ease of use (user-friendliness) and the speed at which one can receive results....
Members-only Case Study 2023 PLA Product Operations Festival - key takeaways & themes It has been an exciting few months for the Product Operations community. We have seen the rapid rise in interest and focus on the ‘art’ of product management for ProdOps to step in and support, enable and improve....
Members-only Customer Success & Onboarding The role of customer success in product-led growth When you empower your employees, you give them a sense of authority and autonomy to make the customer experience the best it can be. Think of it as giving your employees the right tools to handle customer interactions quickly and smoothly....
Members-only Product-Led Growth How to convert free users into paid customers: 9 methods If your users are already getting value from the freemium version, show them what else they’re missing out on. Not only does this encourage them to try services that would normally cost, but it’s also low risk for them....